Resolving the Artisan Entrepreneur’s Oppositional Identity With Venturing in a Declining City Context

This article presents conceptual research questions and propositions on the relationship between artisan entrepreneur’s oppositional identity entrepreneurially venturing in context of declining cities urbanized regions. In general, I propose that some features typically deemed harmful to business (e.g., deindustrialization, population loss, stifled innovation) may be less problematic for ventures operated with a strong devotion craft, localness sense place, independence emphasis financial performance than is typical more mainstream entrepreneurship. The development herein relies theory (including occupational counter-institutional concepts), embeddedness theory, urban economics concepts. effort addresses calls both entrepreneurship city as